A dark roof absorbs the sun’s heat, while a white roof coating reflects it away.
Advantages of White Roof Coatings
The answer to that question is that a white roof coating, or “cool” roof could potentially lower the surface temperature of your roof by up to 100°F. That’s according to the California Energy Commission, which estimates that cool roofs can trim cooling costs by 20 percent on average in the state.
A test was conducted on a sunny day with an ambient temperature of 100 degrees F. The surface of a roof with a black membrane reached a whopping 180 F, and a gravel roof reached 145 F. In comparison, a roof with white reflective roof coatings was remarkably cooler at 90 F.
Reducing solar heat gain also directly affects a building’s peak electricity requirements. Peak loads often form the basis of electricity prices because they establish a region’s energy-generating needs.
Cool roofs work by reflecting sunlight.

Reflective roof coating can significantly improve energy efficiency of your roof. Some roof coating products offer reflective properties, which can direct between 60 percent and 85 percent of sunlight away from your roof.
Conklin’s white roofs reflect the sun’s hot UV rays rather than absorbing them the way black roofs do. This keeps buildings cooler, reducing cooling costs, and putting more “green” back in the pockets of building owners like you. In fact, since we introduced our white acrylic roofs over 30 years ago, many of our customers have enjoyed a complete return on investment.
One final peripheral benefit of roof coatings is that they help reduce waste by extending the life of your roof and minimizing the amount of debris produced during maintenance and repair. Today, most coatings are specially formulated for environmental safety as well, so you don’t have to worry about production techniques or dangerous chemicals.
Imagine roofing your building with a quality system that pays for itself
in just a few years while protecting it for decades!
There’s nothing GREENER than Conklin’s WHITE!